Herald Motor Co. is a British motorcycle company based in Cambridgeshire. We specialise in the design and creation of head-turning motorcycles that put a smile on the rider’s face.
Our range includes 125, 250 and 400cc models, from the bestselling Classic 125 to the retro-styled Café 400. What makes our motorcycles stand out from the crowd is the distinctive styling, low running costs, quality build and competitive price. As well as motorbikes, we offer a full range of apparel, including lifestyle and protective clothing.
Herald entered the motorbike sector over a decade ago working with partners to import classically-styled motorcycles. All our bikes are delivered to our network of dealers showroom-ready after being assembled, quality checked and given an initial pre-delivery inspection (PDI) at our headquarters in the UK.
As a brand we emphasise the importance of staying true to your passions and breaking away from the mundane. When starting out we carefully selected three key words that we wanted everything we did to reflect; integrity, attitude and authenticity, today these form our brand ethos and we continue to live by those those three simple words.